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Explain the Expectancy/disconfirmation Theory and Describe How It Explains Your

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Essay

Explain the expectancy/disconfirmation theory and describe how it explains your satisfaction or dissatisfaction resulting from a recent consumption experience.


Definitions:

Synapses

are the junctions between neurons in the brain, allowing for the transmission of electrical or chemical signals from one neuron to another.

Terminal Button

The end part of an axon that makes synaptic connections with another nerve cell or with an effector cell.

Synapse

A junction between two nerve cells, consisting of a minute gap across which impulses pass by diffusion of a neurotransmitter.

Otto Loewi

A pharmacologist and physiologist who discovered the first neurotransmitter, acetylcholine, demonstrating chemical communication between nerve cells.

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