True Consumer Loyalty Consists of Both a Pattern of Repeated

question 71

True/False

True consumer loyalty consists of both a pattern of repeated behaviour and a strong feeling of attachment.

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Definitions:

Strong Id

A term that might refer to an individual with a dominant id according to Freudian psychology, characterized by impulsive and unconscious desires.

Oedipus Complex

A Freudian theory positing that a child experiences unconscious desires for their opposite-sex parent and jealousy and rivalry toward their same-sex parent.

Oral Fixation

A psychological condition first described by Freud, characterized by an obsession with engaging the mouth in activities such as eating, talking, or smoking.

Reaction Formation

A defense mechanism where unacceptable impulses are transformed into their opposite, often seen in exaggerated or compulsive behaviors.