Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 148

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles, the frequent-flyer program participant earns a free flight. What are airlines that use frequent-flyer programs practising?

• A)one-to-one marketing
• B)transaction marketing
• C)transformational marketing
• D)relationship marketing

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Definitions:

Parents

Adults or guardians responsible for the raising, caring for, and socializing of children.

Dream Interpretation

The process of assigning meaning to dreams, often used in psychoanalysis to uncover underlying thoughts and feelings.

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud, focusing on unconscious motivations, childhood experiences, and sexual drives.

Psychoanalysis

A therapeutic approach founded by Sigmund Freud focusing on uncovering and interpreting unconscious desires and conflicts.