John Sichner, Editor and Publisher of Beverage Digest, a Trade

question 48

Multiple Choice

John Sichner, editor and publisher of Beverage Digest, a trade journal for beverage producers, wrote, "In this day and age, one product can't be the answer for all consumers." What was Sichner opposing the use of?

• A)repositioning
• B)reengineering
• C)one-to-one marketing
• D)undifferentiated targeting

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Definitions:

Predetermined Time Standard

A method used in industrial engineering and time management to estimate the time required for completing a task based on standard time units.

TMU

Time Measurement Unit, a standard unit used in time study and work measurement for setting standard times for tasks.

Time Measurement Unit

A standard unit of time used in work measurement and time studies to assess the time required for tasks.

Therblig

A basic motion element used in motion study to analyze the physical movements needed to perform a manual operation or task.