Scenario 9-4 As Flextime, Consulting, Telecommuting, and Downsizing Make It More Difficult

question 131

Multiple Choice

Scenario 9-4
As flextime, consulting, telecommuting, and downsizing make it more difficult for people to donate blood at the workplace, Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations. Early in the campaign, it went to its listings of previous donors and pulled out those with birthdays in February, March, and April. These donors were sent a birthday card with the greeting, "On the anniversary of your life, would you consider saving another's life
"
-Refer to the scenario. What is the card sent by the organization an example of?

• A)a touch point
• B)a predictive campaign
• C)a point-of-sale interaction
• D)a service message

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Definitions:

Bottles

Containers with a neck that are narrower than the body and are often used to store liquids.

Existing Resources

The currently available inputs, including labor, capital, and raw materials, used for production in the economy.

Increase Resources

The act of augmenting the inputs or assets available for the production of goods and services.

Trade

The act of transacting by acquiring, disposing of, or swapping commodities and services within or between nations.