While StarKist Tuna Is Still Available in Cans, It Is

question 125

Multiple Choice

While StarKist tuna is still available in cans, it is now also available in a 340-gram family-size pouch. What was this change in packaging the result of?

• A)a repositioning strategy
• B)a new strategy of segmenting the company's market
• C)a move toward functional obsolescence
• D)a brand equity strategy

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Definitions:

Bargaining Power

The relative ability of parties in a negotiation to exert influence over each other, often determining the terms and conditions of agreements.

Availability

This term generally refers to the readiness or accessibility of an asset, resource, or product for use or sale.

Prices

The amount of money required to purchase a good, service, or asset.

Sector Rotation

An investment strategy that entails shifting the portfolio into industry sectors that are forecast to outperform others based on macroeconomic forecasts.