Along with Hershey's Milk Chocolate Bar, the Hershey Company Also

question 47

Multiple Choice

Along with Hershey's Milk Chocolate bar, the Hershey Company also markets Kit Kat bars, Reese's Pieces, and Twizzlers. What is this is an abbreviated listing of?

• A)the company's customer mix
• B)the company's product depth
• C)the company's product mix
• D)the company's line depth

---

Definitions:

Commitment

refers to the state or quality of being dedicated to a cause, activity, or relationship, often reflected in behavioral persistence and emotional investment.

Door-In-The-Face

A strategy where an initial, larger request is made knowing it will probably be refused, followed by a smaller more reasonable request.

Foot-In-The-Door

A persuasion technique that involves getting a person to agree to a large request by first setting them up to agree to a modest request.

Change Of Actions

The process of modifying one's behavior or actions in response to external or internal factors.