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The same manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas, such as jewellery, wide shoes, and belts. Which research technique did the manufacturer use?
Free Association
A therapeutic method in psychoanalysis where the individual speaks their thoughts freely without self-censorship to delve into the unconscious.
Defense Mechanisms
In psychoanalytic theory, the ego’s protective methods of reducing anxiety by unconsciously distorting reality.
Inferiority Complex
A psychological phenomenon in which individuals feel deep-seated insecurity and inadequacy, often subconscious.
Preconscious
The part of the mind that contains information that is not currently in conscious awareness but can be easily brought into consciousness.
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