Examlex
There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product. Name and briefly describe four of these characteristics. State the impact of the characteristic on diffusion.
Objective Tests
Standardized tests designed to measure an individual's performance in a specific area, such as intelligence or personality, in a way that is not subject to examiner bias.
Unconscious Determinants
Psychological factors that influence behaviors, feelings, and judgments without an individual's conscious awareness.
Foot-In-The-Door
A compliance tactic that involves getting a person to agree to a large request by first setting them up by agreeing to a modest request.
Indebtedness
The state of owing money or being under a moral obligation to repay a benefit or service received.
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