Examlex
Miller Brewing Company hired Red Sky Interactive to design an entertaining online game that would convey the brand essentials of its Miller Lite beer while appealing to its target demographic. The result: the "Miller Lite Virtual Racing League" (VRL) , an online stock car racing game that allows users to customize their vehicles, compete for sponsorship money, and run their team against those of friends. What did Miller use to reach its target market?
Capital Balances
The amount of money that each partner has invested in a business, which can change over time with profits and losses.
Limited Liability Company
A business framework that combines sole proprietorship or partnership tax benefits with the limited liability protection typical of a corporation.
Limited Liability
A legal structure that limits an owner's loss to the amount invested, protecting personal assets from business debts.
Partnership Activities
Activities involving two or more people or entities collaborating for a mutual goal, especially in a business context.
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