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Why Is It Better to Sell Benefits Rather Than Features

question 33

Essay

Why is it better to sell benefits rather than features? Provide an example that illustrated this point.


Definitions:

Null Hypothesis

A hypothesis in statistical testing that proposes no statistical significance exists in a set of given observations.

Chi-square Test

A statistical test used to determine the association between categorical variables, measuring how expectations compare to actual observed data.

Proportion

In statistics, it measures the part or fraction of the total that exhibits a specific trait or characteristic.

Approval Rating

A measurement often used in politics to indicate the percentage of respondents to a poll who approve of a leader or governing body.

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