Why Is It Better to Sell Benefits Rather Than Features

question 33

Essay

Why is it better to sell benefits rather than features? Provide an example that illustrated this point.

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Definitions:

Independent Variable

In research and experimentation, the variable that is manipulated or changed to assess its effect on a dependent variable.

Extraneous Variable

Any variable that you are not intentionally studying in your experiment or test that could affect the outcome of your research.

Independent Variable

The variable in an experimental setup that is manipulated or changed to observe its effect on the dependent variable.

Vitamin Supplement

Dietary additions that provide nutrients, such as vitamins or minerals, to improve health beyond what is provided by food intake.