A Product Attribute Map Is Used to Help a Firm

question 32

Multiple Choice

A product attribute map is used to help a firm determine if its:

• A) if it is emphasizing benefits rather than features
• B) branding strategy is appropriate
• C) market segmentation is correct
• D) positioning strategy is appropriate
• E) target market is appropriate

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Definitions:

Psychological Barriers

Mental or emotional obstacles that hinder communication or the progress of an individual.

Listening

The active process of receiving and understanding messages communicated by others through sounds or gestures.

Communication Technology

Tools and systems used for the transmission, reception, and processing of data and information, enabling faster and more efficient communication.

Workforce

The group of employed individuals or the labor pool in any given organization or economic sector.