How Can a Company Turn an Unhappy Customer in to a Brand

question 60

Multiple Choice

How can a company turn an unhappy customer in to a brand advocate?

• A) By responding on social media tools
• B) By granting the claim or request
• C) By explaining how the customer was at fault
• D) By resolving issues quickly
• E) By allowing the customer to post feedback on social media outlets such as Yelp

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Definitions:

Loanable Funds

The money available for borrowing in the financial markets, often coming from savings and influenced by interest rates.

Real Rate of Interest

The interest rate adjusted for inflation, reflecting the true cost of borrowing money and the real yield for savers.

Nominal Rate of Interest

The stated interest rate of a bond or loan without adjusting for inflation, representing the actual percentage that borrowers pay to lenders.

Inflation Rate

The percentage increase in the general price level of goods and services in an economy over a period of time.