Embracing the Price as an Opportunity to Highlight the Value

question 29

Multiple Choice

Embracing the price as an opportunity to highlight the value of the product benefits and customer service is known by the statement:

• A)"Price should never be the main issue."
• B)"Price is your friend,not your enemy."
• C)"Add value to the total package."
• D)None of the choices are correct.

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Definitions:

Commercial Disparagement

A false or misleading statement made about a business's goods or services intended to dissuade others from dealing with the business.

Scienter-based Misrepresentation

A false statement made by someone who knows it's false or recklessly disregards the truth, intended to induce another to act to their detriment.

Prima Facie

A Latin term meaning "on its face" or "at first glance"; it refers to evidence that, unless rebutted, would be sufficient to prove a particular proposition or fact.

Duress

A situation where an individual is forced or pressured into making a decision against their will or judgement through threats or coercion.