Rhonda Is Trying to Get a Customer to Switch to Her

question 28

Multiple Choice

Rhonda is trying to get a customer to switch to her company's accounting software.She knows she will have to clearly define her product's_________________ so the customer will understand her value proposition.

• A)Price.
• B)Delivery schedule.
• C)History and technical qualities.
• D)Features,advantages,and benefits.

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Definitions:

Psychoanalyst

A therapist who utilizes psychoanalytic theories and techniques, primarily focusing on unconscious factors influencing behavior.

Exposure Therapy

A psychological treatment that helps individuals confront their fears by gradual and repeated exposure to the feared object or context without any danger, in order to overcome their anxiety.

Repression

A defense mechanism where unwanted thoughts and desires are unconsciously pushed out of conscious awareness.

Resistance

In psychology, an individual's unconscious defense mechanisms that hinder the progress of therapy or change by opposing the uncovering of unconscious material.