What Does It Mean to Have Empathy for Customers and Prospects,and

question 29

Essay

What does it mean to have empathy for customers and prospects,and how can it affect selling?

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Definitions:

Franchise

A business model that allows individuals or entities to operate a store or outlet using the branding, products, and operational methods of an established company.

Franchisee

An individual or company that holds the rights to conduct business under an established brand or trade name in a specific territory.

Franchisor

A person or company that grants the license to third parties for the conducting of a business under their brand's name and operation model.

B-Corp Certification

A designation that a business meets high standards of verified social and environmental performance, public transparency, and legal accountability.