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What Is Promotion? Name and Describe Two Major Types of Traditional

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Essay

What is promotion? Name and describe two major types of traditional promotional tools that might be used to influence consumers to purchase products and services.


Definitions:

Abstract-Reasoning Skills

The skill to examine data, identify trends and links, and address issues at a sophisticated, conceptual stage.

Social-Cultural Perspective

An approach in psychology that examines how social, cultural, and environmental variables influence individuals' behavior and thought processes.

Group Membership

Belonging to a social group and identifying as a member of it, which can influence one's behavior, attitudes, and perceptions of others.

Individual Attitudes

Personal evaluations, feelings, or opinions toward objects, people, or events, which can influence behavior and choices.

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