The Mum Effect Occurs When the Chain of Messages Within

question 79

True/False

The mum effect occurs when the chain of messages within an organization is filtered at each level to leave out or inaccurately state the bad news.

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a pause, without the need for further conditioning.

Rational Appeal

A persuasive technique that uses logical arguments and factual evidence to convince the audience.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to provoke an emotional response in the audience to influence their attitudes, beliefs, or behavior.

Fear Appeal

A persuasive communication strategy that uses the threat of negative consequences to influence behavior.