Which of the Following Statements About the Buyer's Attention and Understanding

question 47

Multiple Choice

Which of the following statements about the buyer's attention and understanding is FALSE?

• A)Some product benefits cannot be explained adequately in non-technical language.
• B)If the salesperson does not successfully involve the prospect in the presentation, his or her attention will wander.
• C)To strengthen impact, appeals should be focus on only one of the prospect's five senses.
• D)The buyer's attention span is affected by his or her personality.
• E)Many buyers have difficulty forming clear images from the written or spoken word.

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Definitions:

Conciseness

The quality of expressing necessary information clearly and with brevity, without unnecessary words or details.

Target Audience

The specific group of consumers a product, service, or content piece is aimed at, similar to target markets but often more focused.

Tone

The attitude or emotional quality conveyed through the choice of words and style in oral or written communication.

Expectations

Assumptions or beliefs about what is likely to happen or what someone should do in the future.