In Terms of the Social Style Matrix, James Is Best

question 106

Multiple Choice

In terms of the social style matrix, James is best described as a supportive risk avoider who moves and speaks slowly and deliberately. He is cool and aloof and never shows any emotion. Into which quadrant does this information place James?

• A)drivers
• B)expressives
• C)amiables
• D)analyticals
• E)gatekeepers

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Definitions:

Advertising and Promotion

Activities aimed at increasing awareness, interest, and sales of a product or service through various communication strategies.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a certain position within the minds of target consumers relative to competitors.

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Competition Analysis

The process of identifying competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.