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Alex has set multiple sales objectives for his next call. As he begins his presentation, Brenda, the prospect, interrupts him and says, "my goal is to avoid damage during shipping." What is Brenda stating and what should Alex do?
Autonomous Consumption
The level of consumption that occurs when income is zero; it is the base level of spending that must occur even if an individual has no income.
Total Consumption
The aggregate amount of goods and services consumed by individuals or entities within a particular economy.
Savings Rate
The savings rate is the proportion of disposable income that is saved by households rather than spent on consumption.
Conspicuous Consumption
The spending of money on and the acquisition of luxury goods and services to publicly display economic power or social status.
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