Which of the Following Statements About Sales Call Objectives Is

question 43

Multiple Choice

Which of the following statements about sales call objectives is true?

• A)Objective should always be expressed in monetary terms
• B)Objectives are unnecessary for missionary salespeople
• C)Objectives are unnecessary when the sales rep is cold canvassing
• D)Objectives should be limited to one per sales call
• E)Many salespeople do not set objectives before making sales calls

---

Definitions:

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been subtracted from total revenue.

Contribution Margin Ratio

The percentage of sales that exceeds variable production costs, indicating how much of each sales dollar is available to cover fixed costs and generate profit.

Variable Expenses

Expenses that vary directly with changes in business activities or production levels, similar to variable costs, including items like shipping fees and sales commissions.

Contribution Margin Ratio

The percentage of each sales dollar that remains after variable costs are subtracted, contributing to covering fixed costs and generating profit.