Examlex
If you don't know the basics about a prospect's company:
Unfreezing
The initial phase in the change process where existing patterns or behaviors are dismantled to prepare for the introduction of new methods or ways of functioning.
Driving Forces
Key factors or motivations that influence the direction of change within an individual or organization.
Restraining Forces
Restraining forces are factors that resist or work against change within an organization or system.
Resistance Change
Opposition or pushback against modifications in procedures, policies, or strategies, often due to discomfort with altering the status quo.
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