Brian Is Attempting to Get a Marketing Professor to Adopt

question 31

Essay

Brian is attempting to get a marketing professor to adopt his publisher's textbook. Brian knows the professor has been using a competing text and would have to spend considerable time adjusting his syllabus and classroom strategies if she adopts Brian's textbook. He points out that his textbook is newly revised which means the professor can use it for several years without having to make adjustments. What sales technique is Brian using?

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Definitions:

Two-dimensional Array

An array consisting of a series of arrays, creating a structure that can be visualized as a grid consisting of rows and columns.

Array Index

An array index is a numerical or integral value used to identify and access a specific element within an array.

Nonnegative Integer

An integer that is either greater than or equal to zero, including all positive integers and zero.

Alpha

Alpha often refers to the level of transparency of a pixel in computer graphics, with a range from full transparency to full opacity.