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Brendan Has Just Been Given a CRM System by His

question 47

Essay

Brendan has just been given a CRM system by his sales manager. How can Brendan use the system to improve his sales performance?


Definitions:

Communication Theory

An area of study that examines how information is transmitted between individuals and the efficiency and effectiveness of those processes.

Analogy Heuristic

An analogy heuristic is a mental shortcut that allows individuals to solve problems and make judgments quickly by finding similarities between the current situation and past experiences.

Means-End Analysis

A problem-solving strategy that involves breaking down a problem into smaller problems and solving each one to reach an overall goal.

Working Backwards

A problem-solving strategy that involves starting from the desired outcome and working in reverse order to determine the steps needed to achieve that goal.

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