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In "The Value of Just Showing Up" What Three Reasons

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In "The Value of Just Showing Up" what three reasons does John Ragsdale give for technical sales people not getting the sale even though their products were likely to be the best fit for the customer?


Definitions:

Emphysema

A long-term, progressive lung disease that primarily causes shortness of breath due to the over-inflation of the alveoli (air sacs in the lungs).

Cystic Fibrosis

A genetic disorder affecting the exocrine glands, leading to thick mucus buildup in the lungs and digestive tract.

Alveolar Air

The air present within the alveoli, the tiny air sacs in the lungs where gas exchange occurs.

Venous Blood

Blood that is returning to the heart through the veins, characterized by a lower oxygen content and a darker color compared to arterial blood.

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