In "Needed: Knowledge to Close the Deal" Matt Moore and Keith

question 96

Essay

In "Needed: Knowledge to Close the Deal" Matt Moore and Keith De La Rue describe the "golden triangle" of knowledge salespeople need. Describe the golden triangle.

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Definitions:

Societal Responsibility

The obligation of an organization to act in ways that benefit society at large, beyond its own interests.

Stakeholder Responsibility

The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.

Mass Marketing

A strategy aiming to reach the largest possible audience through widespread media channels without customization for specific market segments.

Cause Marketing

A marketing strategy where businesses and nonprofits partner together to promote a social or environmental cause or to benefit from mutual brand enhancement.