The _____ Is a Technique Used to Evaluate the Probable

question 76

Multiple Choice

The _____ is a technique used to evaluate the probable success of an ad by groups of individuals.The individuals are asked to rate a selection of layouts or copy versions presented in paste-ups on separate sheets.

• A)starch recognition method
• B)day-after recall method
• C)comprehension and recognition test
• D)consumer jury
• E)split-run test