Which of the Following Statements Is True About Sales Promotion

question 4

Multiple Choice

Which of the following statements is true about sales promotion programs?

• A)Sales promotion programs are targeted only at consumers.
• B)Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it to their customers.
• C)Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
• D)Sales promotion strategies aimed at customers are called push strategies.
• E)Sales promotion strategies aimed at marketing intermediaries are called pull strategies.

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Definitions:

Payment Plan

An agreement between a debtor and a creditor that outlines the method by which the debtor will pay back the owed amount over a specific period.

Continuing Care

Ongoing healthcare services that support individuals' needs over time, especially for those with chronic conditions or after hospitalization.

Primary Care

Medical care provided by general practitioners or family physicians who address a wide range of health issues and coordinate patient care.

Tertiary Care

Specialized consultative healthcare, usually provided on referral from primary or secondary medical care personnel, involving advanced medical technology and procedures.