Which of the Following Is an Advantage of the Sampling

question 42

Multiple Choice

Which of the following is an advantage of the sampling method of sales promotion?

• A)It is the least expensive of all other methods of sales promotion.
• B)The costs of the sampling program can easily be recovered with just a few purchases.
• C)Results of sampling could be easily seen immediately for all products.
• D)It is extremely useful for products and services that do not have subtle features.
• E)Sampling generates much higher trial rates than advertising.

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Definitions:

Marginal Rate

A term that can refer to the extra or additional cost or benefit associated with producing one more unit of output or engaging in one more unit of an activity.

Tee Shirts

Garments typically made of cotton, with short sleeves and no collar, popular as casual wear.

Candy

A sweet confection made from sugar or chocolate and often flavored with fruits, nuts, or other ingredients.

Exchange Equilibrium

A situation in a market where the quantity demanded by consumers is equal to the quantity supplied by producers, leading to a stable price.