The Sales Promotion Tool That Critics Contend Is Most Guilty

question 78

Multiple Choice

The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

• A)sweepstakes.
• B)contests.
• C)frequent patronage programs.
• D)trade promotions.
• E)event sponsorships.

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Definitions:

Slavery

A system in which individuals are owned by others, deprived of personal freedom and forced to perform labor or services without compensation.

Plessy v. Ferguson

The 1896 Supreme Court decision that upheld racial segregation under the "separate but equal" doctrine, later overturned by Brown v. Board of Education in 1954.

Racial Segregation

The systemic separation of people into racial or ethnic groups in daily life, including housing, education, and employment.

Jim Crow Laws

Racial segregation laws enacted between the late 19th and mid-20th centuries in the Southern United States, enforcing racial discrimination against African Americans.