Which Element Within the Marketing Mix Would You Expect to Be

question 42

Multiple Choice

Which element within the marketing mix would you expect to be most used by a Web site called www.winfreestuff.com?

• A)Direct marketing
• B)Personal selling
• C)Television advertising
• D)Public relations
• E)Sales promotions

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Definitions:

Adult Socialization

The process through which adults learn and internalize the norms, values, and behaviors that are necessary for functioning in their society or specific groups.

Childhood

The period in human life from birth to adolescence, characterized by growth, development, and learning in a family, social, and cultural context.

Agents of Socialization

Individuals, groups, and institutions that play a significant role in integrating individuals into society by teaching social norms, values, behaviors, and skills.

Socializes

The process by which individuals learn to adopt the behavior patterns of the community or society they live in, acquiring its culture and norms.