The Use of a Third Page That Folds Out to Create

question 69

Multiple Choice

The use of a third page that folds out to create an extra large advertising spread in a magazine is called a(n) :

• A)bleed page.
• B)printacular.
• C)gatefold.
• D)page manipulator.
• E)overrun.

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Definitions:

Reducing Turnover

Strategies or practices intended to decrease the rate at which employees leave and have to be replaced within an organization.

Expectancy Theory

A motivational theory suggesting that individuals are more likely to act in a certain way if they expect that the action will lead to a desired outcome or reward.

Motivation

A psychological force that compels individuals to act toward the achievement of goals.

Attractiveness

The qualities or features of an entity that make it appealing or desirable to others.