The Yellow Pages Are Often Referred to as a _____

question 52

Multiple Choice

The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather,once consumers have decided to buy,the Yellow Pages point them in the direction where their purchases can be made.

• A)direct-response
• B)directional
• C)aerial
• D)mobile
• E)transit

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Definitions:

Gender Stereotype Activation

The process by which gender-based stereotypes become automatically triggered in one's mind, influencing behavior and judgments.

Hostile Sexism

A form of sexism characterized by antipathy or aggressive attitudes towards women, often manifesting through negative stereotypes or overt discrimination.

Medial Prefrontal Cortex

A region of the brain involved in decision making, personality expression, and moderating social behavior.

Sexualized Female Targets

Women who are portrayed or treated in a manner that emphasizes their sexuality or sexual appeal, often reducing them to objects for sexual gratification.