Which of the Following Statements Describes a Limitation Associated with the Use

question 98

Multiple Choice

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

• A)The production of radio advertising is expensive.
• B)The absence of clutter means radio advertising tends to be very uncreative.
• C)Buying space for radio advertising is more expensive than buying ad space on TV.
• D)The high number of stations in most markets means there is a great deal of audience fragmentation.
• E)Radio is unable to provide marketers with a variety of integrated marketing opportunities.

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Definitions:

Defined Contribution Pension Plan

A type of retirement plan where an employer, employee, or both make contributions and the final payout depends on the plan's investment performance.

Pension Fund

A pool of assets forming an independent legal entity that is used to fund pension plan benefits promised to employees upon retirement.

Periodic Pension Expense

The expense recognized in an accounting period related to employer-sponsored pension plans, reflecting service cost, interest cost, expected return on plan assets, and amortization.

Defined Contribution Pension Plans

Retirement plans where employer contributions are specified, and the benefits received by the employee depend on the plan's investment performance.