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The Overlap That Occurs Due to People Seeing the Ad

question 15

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The overlap that occurs due to people seeing the ad twice is referred as:


Definitions:

Sentiment Analysis

The use of natural language processing to systematically identify, extract, quantify, and study affective states and subjective information in written material.

Attitude Mining

The process of analyzing consumer attitudes and feelings towards products, services, or brands through data analysis techniques.

Mass-Scale Printing

The process of producing large quantities of printed material in a short period to achieve economies of scale.

Owned Media

Content that is controlled and disseminated by an organization, including its websites, blogs, and social media channels.

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