A Measure of Potential Reach in the Broadcast Industry Is

question 81

Multiple Choice

A measure of potential reach in the broadcast industry is the TV or ____.

• A)Radio sweeps periods
• B)Radio frequency
• C)Radio index numbers
• D)Radio duplicated reach
• E)Radio program rating

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Definitions:

Sects

Usually form by breaking away from churches because of disagreement about church doctrine. Sects are less integrated into society and less bureaucratized than churches are.

Characteristics

Qualities, traits, or features that distinguish a person, object, or phenomenon from others, defining its nature and behavior.

Protestant Ethic

A concept proposed by sociologist Max Weber, suggesting that Protestant religious values, especially those of Calvinism, contributed to the development and growth of capitalism.

Max Weber's Analysis

The examination and interpretation of society and social relationships based on the theories and methodologies developed by the sociologist Max Weber.