In Order to Compare the Relative Costs Between Two Print

question 80

Multiple Choice

In order to compare the relative costs between two print media,an advertiser needs to use:

• A)reach.
• B)frequency.
• C)gross rating point (GRPs).
• D)cost per thousand (CPM).
• E)brand development index (BDI).

---

Definitions:

Facial Expressions

The movements or positions of the face that convey a person's emotions, thoughts, or intentions, often universally recognized across cultures.

Emotional Experience

The complex psychological state involving thoughts, feelings, physiological changes, and behaviors in response to a situation.

Galvanic Skin Response

A method of measuring the electrical conductance of the skin, which varies with its moisture level, often used as an indicator of emotional arousal.

Dilation of the Pupils

The expansion or widening of the pupils, which can occur in response to various factors such as changes in light, emotional states, or the effect of certain drugs.