_____ Are Based on the Total Audience the Media Schedule

question 76

Multiple Choice

_____ are based on the total audience the media schedule may reach using a duplicated reach estimate.

• A)Gross rating points (GRPs)
• B)Target rating points (TRPs)
• C)Total Target rating points (TTRPs)
• D)Sweeps periods
• E)Coverage

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them partial ownership and a claim on its profits.

Corporation

A legal entity recognized by law as separate from its owners, with its own rights, privileges, and liabilities.

Ownership

The legal right or title to possess and use property, whether tangible or intangible.

Affiliated Directors

Members of a company's board of directors who have a close relationship to or are employed by the company, potentially influencing their decisions.