In Terms of Advertising,scheduling Constant Advertising Without Variation Is Referred

question 82

Multiple Choice

In terms of advertising,scheduling constant advertising without variation is referred to as:

• A)flighting.
• B)continuity.
• C)geographical weighting.
• D)circulation.
• E)pulsing.

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Definitions:

Shared Misinformation

Incorrect or misleading information that is spread among individuals or through communities.

Crime Rates

The number of crimes reported in a given area during a fixed period of time, usually for crime statistic comparisons.

Unemployment

The state of being without a job despite being willing and able to work, often measured as a percentage of the labor force.

Hindsight Bias

The tendency to believe, after learning an outcome, that one would have foreseen it, often referred to as the "I-knew-it-all-along" phenomenon.