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A _____ Appeal Is Used When the Advertiser Makes Either

question 10

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A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.


Definitions:

Rare

Uncommon or infrequent; in the context of objects or events, signifies something that is not typically encountered.

Societal Norms

Established conventions or standards of behavior expected by a society or social group.

Psychopathology

The study of abnormal thoughts, feelings, and behaviors that may be indicative of mental illness.

Abnormal Behavior

Actions or behaviors that deviate significantly from what is considered typical or normal within a population or society.

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