Examlex
A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.
Rare
Uncommon or infrequent; in the context of objects or events, signifies something that is not typically encountered.
Societal Norms
Established conventions or standards of behavior expected by a society or social group.
Psychopathology
The study of abnormal thoughts, feelings, and behaviors that may be indicative of mental illness.
Abnormal Behavior
Actions or behaviors that deviate significantly from what is considered typical or normal within a population or society.
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