An Ad for Ford Focus Shows Four College-Aged Students Hunting

question 33

Multiple Choice

An ad for Ford Focus shows four college-aged students hunting for a parking place in a large,nearly full parking garage.When they finally find a spot and put the car in place,they discover that it is such a tight fit that they can't open the car doors to get out.A moment of concern is followed by a moment of enlightenment when one of them remembers the hatchback.The commercial ends with them all leaving the parked car through the hatchback.This commercial is a(n) :

• A)dramatization with a humorous appeal.
• B)animation with the intent of creating a personality brand.
• C)slice-of-life with a fear appeal.
• D)demonstration with an emotional appeal.
• E)straight sell with a humorous appeal.

Comprehend the significance of the tabula rasa theory and its emphasis on the impact of experience on learning.

Understand the concept of habituation and sensitization in non-associative learning processes.

Explain the biological underpinnings of learning, including the role of neurotransmitters and long-term potentiation.

Distinguish between different theories and types of learning proposed by various psychologists.

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Definitions:

Personality Disorders

Relatively stable, pervasive patterns of behavior and inner experience that are culturally discrepant and lead to distress or impairment; noted on Axis II of the DSM.

Benjamin Rush

A Founding Father of the United States known for his many contributions to American medicine, politics, and education.

American Psychiatry

A medical specialty in the United States focusing on the diagnosis, treatment, and prevention of mental, emotional, and behavioral disorders.

Couples and Family Therapist

A mental health professional who specializes in treating emotional, mental, and behavioral issues within the context of couples or family relationships.