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An Ad for Novell Solutions Targeted to Businesspeople Was Headlined,"ERP

question 87

Multiple Choice

An ad for Novell solutions targeted to businesspeople was headlined,"ERP: Sound made by CIO when people see data they shouldn't." The executive in the ad has a distressed,almost fearful look on his face.Which execution technique used to create this ad?

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Definitions:

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.

Sales on Account

Transactions in which revenue is accounted for at the time of sale, but payment is deferred to a later date.

Operating Cycle

The period between the acquisition of inventory and the collection of cash from receivables, indicating the efficiency of a company's operations.

Times Interest Earned

A financial ratio that measures a company's ability to meet its debt obligations based on its earnings before interest and taxes (EBIT).

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