A Personal Computer Manufacturer Has Developed a Significant Technological Breakthrough

question 62

Multiple Choice

A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices.The computer manufacturer will probably use _____ appeal to announce the breakthrough.

• A)favorable price
• B)emotional
• C)news
• D)popularity
• E)transformational

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Definitions:

Units Sold

The total quantity of product items that a company has sold to consumers during a certain period.

Indirect Manufacturing Cost

Costs in the production process that are not directly tied to the physical production of goods, such as maintenance and utilities.

Units Produced

The total quantity of finished goods manufactured by a company during a specific period.

Incremental Manufacturing Cost

The additional costs incurred when manufacturing one additional unit of a product, essential for decision-making in production and pricing.