Which of the Following Statements Is True About the Relevance

question 49

Multiple Choice

Which of the following statements is true about the relevance of ads?

• A)Ad-to-consumer relevance refers to situations where the advertised brand of a product or service is of personal interest to consumers.
• B)Brand-to-consumer relevance refers to situations where the ad contains execution elements that are meaningful to consumers.
• C)Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.
• D)Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand.
• E)The use of visual images and other execution techniques that capture their interest and attention of the consumers help in increasing brand-to-consumer relevance.

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Definitions:

Heightened State

A condition of increased emotional, cognitive, or physical arousal, which can enhance performance or perception in certain situations.

Systematic Procedure

A methodical approach to solving a problem, typically following a fixed plan or sequence of steps.

State of Suggestibility

A condition in which an individual is more likely to accept and act upon suggestions from others.

Hypnotic Subjects

Individuals who undergo hypnosis and are susceptible to suggestions made by the hypnotist, often used in therapy or research to explore the mind's capabilities and limitations.