An Ad for a Medication That Helps People Undergoing Chemotherapy

question 13

Multiple Choice

An ad for a medication that helps people undergoing chemotherapy feel more energetic showed a grandfather sorrowfully wishing he could participate in his grandson's birthday celebration.The next scene occurs at the birthday party and shows how much better the grandfather feels after taking the medication.This ad is an example of the _____ approach.

• A)unique selling proposition
• B)positioning
• C)inherent drama
• D)brand image
• E)benefit

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Definitions:

Database

An organized collection of structured information or data, typically stored electronically in a computer system.

Object-oriented

A programming paradigm based on the concept of "objects", which can contain data, in the form of fields, and code, in the form of procedures, making software design more modular.

Relational

Pertaining to databases in which data is organically structured in table form, emphasizing relations between different entities and variables.

Referential Integrity

In a relational database, a condition where, for each value in the foreign key table, there’s a corresponding value in the primary key table.