Heinz Developed a Sales Promotion Program Called "All About Family

question 30

Multiple Choice

Heinz developed a sales promotion program called "All About Family." It offered a coupon of a free Halloween candy when one purchased any of five different participating Heinz brands.Cents-off coupons for the participating brands were placed in newspaper inserts.The campaign also featured a contest called the "Ultimate Family Night" sweepstakes.Heinz management most likely used _____ objectives to measure the effectiveness of this sales promotion.

• A)communication persuasiveness
• B)short-term sales
• C)long-term sales
• D)brand inquiry
• E)information parameters