The Basis for Subliminal Advertising Can Be Found In

question 48

Multiple Choice

The basis for subliminal advertising can be found in:

• A)cognitive theory.
• B)psychoanalytic theory.
• C)behavioral learning theory.
• D)affective theory.
• E)multiattribute motivational model.

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Definitions:

Normative Statement

An opinion or assertion about how the world ought to be, often reflecting values or judgments that cannot be tested or proven true or false.

Production Possibilities Frontier

A graph that shows the various combinations of output that an economy can possibly produce, given the available factors of production and the available production technology.

Trade-Off

A choice made in a given situation where one aspect of a set or design is reduced or forfeited to improve other elements.

Opportunity Cost

The dropping of possible gains that could come from other alternatives when a specific one is chosen.