Marketers Can Try to Capitalize on Source Similarity by Hiring

question 46

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

• A)a beautiful model to appear in an ad.
• B)a well known athlete to endorse a cosmetic in a commercial.
• C)salespeople who have characteristics that match those of their customers.
• D)individuals with liberal arts backgrounds to work as sales representatives for technical products.
• E)actors to pretend that they are ordinary consumers.

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Definitions:

Housing Boom

A period characterized by significantly increased real estate activity and rising housing prices, typically driven by economic factors and low interest rates.

Housing Bust

A rapid decline in the market prices of residential properties, often following a period of unsustainable growth or speculation, leading to widespread financial and economic distress.

Fannie Mae

A government-sponsored enterprise (GSE) established to expand the secondary mortgage market by making mortgages more accessible to low- and middle-income borrowers.

Freddie Mac

A government-sponsored enterprise (GSE) focused on expanding the secondary mortgage market by buying loans from lenders, thereby providing liquidity, stability, and affordability in the housing market.