In Computing Estimated Market Share for Products for Which Repeat

question 64

Multiple Choice

In computing estimated market share for products for which repeat purchases are important in test markets,the correct formula is:

• A)trial buyers - repeat purchase rate = market share
• B)trial buyers + repeat purchase rate = market share
• C)trial buyers/repeat purchase rate = market share
• D)trial buyers x repeat purchase rate = market share

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Definitions:

Labor Efficiency Variance

Labor efficiency variance is a measure of the difference between the actual hours worked by employees versus the standard or expected hours worked to produce a certain amount of goods.

Labor Rate Variance

The difference between the actual cost of labor and the expected (or budgeted) cost, used in managerial accounting to monitor labor cost efficiency.

Raw Materials Inventory

Items and supplies that are used in the production process of goods, held in storage awaiting to be processed.

Standard Cost Variances

The differences between the actual costs incurred and the standard costs, analyzed to assess performance in various areas such as materials, labor, and overhead.